LEARN FROM Leonardo Benites
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ABOUT THE SPEAKER
Leonardo Benites
CEO, Propane
Leonardo Benites is CEO of Propane, a marketing agency specializing in the Brazilian iGaming industry. With expertise spanning marketing, customer experience, and commercial strategy, he helps operators drive sustainable growth through data-driven approaches and a deep understanding of Brazilian player behavior. Leonardo also serves as Deputy Director at ANJL, supporting the development of Brazil’s regulated gaming market.
TOPIC: WINNING ATTENTION IN BRAZIL: HOW A MOBILE-FIRST, CREATOR-LED MARKET REWRITES THE CONTENT PLAYBOOK
Why Brazil isn’t Europe translated into Portuguese.
The mobile-first, creator-led attention battle.
Emotion, community, and football culture as the real conversion drivers.
Inside a creator-led campaign that delivered 236% of its impression target.
OUR AWESOME SPEAKERS
Topic: How to Keep Players Longer and Lose Them Forever
Topic: Content Overload in iGaming: How We Filter Games at BGaming Publishing
Topic: Future of iGaming Content
Topic: Winning Attention in Brazil: How a Mobile-First, Creator-Led Market Rewrites the Content Playbook
Topic: Making Slots Stand Out in Today’s Market
Topic: 3 Titles, 10 000 Choices: What Crypto Players Reveal About Winning Attention
THE CONVERSATION CONTINUES THIS NOVEMBER
After reviewing the ideas shared at July’s conference, join us for the next edition of TRUE WAYS. Together with iGaming leaders, we’ll look at the realities of 2026 and explore the opportunities and challenges shaping 2027.