TRUE WAYS online conference powered by BGaming
POWERED BY BGAMING
CONTENT OVERLOAD
IN iGAMING
Who wins the player’s attention?
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TODAY, CONTENT IS NO LONGER THE CHALLENGE. WINNING ATTENTION IS.
Every month, hundreds of new games enter the market while players have less time, shorter sessions, and more choices than ever before. Success is no longer about producing more content, it’s about creating experiences players choose to return to.
To explore this shift, TRUE WAYS 2026 brought together six industry experts to share practical insights on product strategy, portfolio management, player behaviour, streaming culture, and the future of content in iGaming.
The following pages capture the conference’s most valuable insights — one expert at a time.
Igor Bondarenko
Product Owner at BGaming
The industry’s default response to content overload is simple: release more games, build bigger pipelines, and hope something sticks. I understand the logic, if you launch enough titles, statistically one of them will become a hit. But you’re not building a portfolio. You’re buying lottery tickets.
While you’re celebrating one successful game, dozens of forgotten releases drain your resources, weaken operator relationships, and erode player trust. In today’s market, success isn’t about publishing more, it’s about having the discipline to publish only the games that truly deserve a place in your portfolio.
What do we actually measure?
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Portfolio Fit Rate
% of releases landing within their expected performance range.
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GGR Growth Rate
Contribution of new content to total portfolio growth.
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Bets EUR / User
Share of releases sustaining meaningful bets per user over time.
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Forecast Accuracy
Calibration of our predictions — the model learning from itself.
Not “did we have a hit?” but “are we building something durable?”
Press Highlights
FAQ
Where and when does the event take place?
The event will be held online on July 15, from 3 to 5 PM CET. Make sure to add it to your calendar and follow BGaming on social media for updates.
Is the event free to attend?
Yes, participation is completely free. However, registration is required, and all applications will be reviewed by our team. You’ll receive a confirmation email within three business days once your participation is approved.
Is registration open to everyone?
Spots may be limited, and participation is subject to confirmation. Once You sign up, our team will review your registration and notify You via email within three business days.
Who is this event for?
This event is for executives, managers, and team leads in the iGaming industry who want to break out of their bubble. It’s for those eager to learn from others, discover how top players handle challenges, and gain actionable insights. Join to hear real-world cases, ask questions, and connect with a bold, passionate community of iGaming professionals.
What makes this event unique?
No generic presentations or recycled advice. Our speakers dive into their own experiences, revealing what worked, what didn’t, and the lessons learned. So, You can apply these insights to your own business.
Can I become a speaker?
If You have unique iGaming experience, real cases to share, and insights that can inspire others, we’d love to hear from You! Reach out to our team via truewaysconf@bgaming.com to discuss the opportunity.